POSTED BY Nicolas Steiner, 12 Jun 2011, 12:06
Our food hero is the temaki (we call them YOOBI). But what exactly is a Yoobi?? Our Yoobi are delicious handmade sushi cones wrapped in crisp nori seaweed, filled with perfectly al dente japanese rice, creative seasonal ingredient combinations, and the freshest, most sustainable fish we have been able to find. But what is really special about a Yoobi is that you can enjoy them at almost any time of the day all year round as they are delicious, fresh, light, and each and every ingredient they are made of is healthy for you. A Yoobi is also designed to adapt to what you are doing and not vice versa - you can have them sitting down, laying down, walking, standing, sitting in the park, and in as many positions you can think of as they are so easy to eat! The Yoobi is coming!
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